The marketing industry is huge and continues to grow at a rapid rate - so much so that many who have graduated in it struggle to keep up.
The truth is that colleges don’t always tell you everything, and you could be left stuck in the mud if you don’t keep up with marketing trends. That being said, the industry can also become overrun with concepts and jargon which simply aren’t needed in order to survive.
So whether you’re just getting to grips with your marketing course or you’re a graduate ready to venture into the industry, here are 5 things we think you should know.
Incorporate B2B Marketing
B2B or business to business marketing refers to the marketing of products, services, and solutions to other businesses, rather than consumers. Pitching how your skills could benefit other corporate clients could not only be great for you financially but help you to add some big names to your client base too.
According to Digital Authority Partners, around 93% of the most successful B2B content marketers say their organization will be ‘extremely’ or ‘very’ committed to content marketing in 2019. The rest of the industry, it claims, are struggling to keep up the pace.
Targeting this 7% with ways your marketing skills can keep their business up to speed and thriving will keep your income flowing and your clients soaring.
Marketing can prove cheaper than you think
Student marketers are the least likely to have a large budget to hire designers, writers, and creators to help boost their work.
Although it isn’t ever going to be free, how you spend your marketing budget is completely under your control. Sometimes, a small business can benefit just as much from a perfectly curated website as a large company can from a multi-million dollar campaign.
The hard part is thinking up the perfect strategy - the best pieces of marketing are often the least expensive to produce, but also take an element of creativity.
Social media, for example, is the most direct method for a business to reach their client base when done properly.
Today, around 70% of Americans use social media to connect with one another, engage with news content, share information and entertain themselves, according to Pew Research Center.
Creating social media accounts and keeping them updated with good-quality, valuable and engaging content can be highly beneficial if you stay consistent.
Getting your name out into the public realm is the first step to success- and you can do it with less money than you think.
Use data-driven marketing
If you aren’t familiar with it already, now is the time to get to grips with data-driven marketing. The popularity of Big Data is now on the rise, after all, which allows for the collection of more information than ever before.
Combo App goes as far as to name data marketing as the ‘next-generation strategy’ in creating personalized and relevant consumer experiences and claims gut instinct is simply not enough in the digital world. Organizing and analyzing data helps marketers to meet the high expectations of their clients and completely transform any online business.
eMarketer has reported that 90.7% of US advertisers and marketers use data to improve the engagement level that businesses have with their customers. Adopting techniques like email personalization and marketing automation could both completely change the way the world looks at marketing for the better.
Combo App explains that having actionable insights at your fingertips, can help marketers to make strategic decisions based on providing users with the best possible experience. Digital marketing is here to stay, so it’s best to keep your skills up to date.
Understand your clients
Before reaching out to a customer or setting up a meeting, it’s important to know who your client actually is and what they really want. It isn’t simply a case of knowing their business name and target audience anymore - you need to know what their customers want, and what makes them stand up and pay attention.
Once you’re over that first meeting and you’ve secured the client, social media and target audience focus groups are two great ways to better-understand a customer base.
Don’t be afraid to ask questions, either, whether it’s to the company or its customers. You can find out a surprising amount by simply sparking conversation. Once you know exactly what your client wants, your job pushing them out into the world will become much more like second nature.
Mobile isn’t going anywhere
It isn’t up for debate that mobile has soared over the last few years. More and more of us are now glued to a smaller screen than ever before, so it is important you recognize this as a marketer in 2019.
There are over 2.7 billion smartphone users across the world who downloaded around 194 billion apps in 2018. 47% of US smartphone users claim they ‘couldn’t live without’ their mobile device.
Mobile is quickly becoming the best way for businesses to attract both new and old customers, meaning all content you create should be optimized for mobile viewing, and you should even consider the possibility of adding mobile apps to your list of offerings.
Most brands know that they need to be attracting mobile and social media users, so demonstrating your skills in that area and making sure you understand your client’s needs is absolutely crucial. Making things convenient for your customers is a great quality in any marketer just starting out and beyond.
The bottom line
The truth is, 2019 has a lot to teach all of us about marketing, not just the newbie students among us, Making sure to put B2B marketing to use, learn more about your clients, pay attention to mobile, implement data marketing and be clever about your budget can all really pay off in the industry.
Start with your biggest target, and make your way through the list. You will be really surprised at how your client base and financial status change over time as you learn.